If you have ever heard the term too many chefs in the kitchen spoil the broth, then you know what I am saying in a nutshell. We often find many of the website projects that we are involved in start as something artistic effective and functional, but then the client comes along and tries to micro-manage the project. This is often sad and frustrating as every website that we work on, no matter who the client is, they will always receive our full dedication creative skills and passion. Every website that we design and develop goes through a number of website design and website development stages. The website development stages involve a number of people who are skilled and have studied to learn these skills for which the client is paying for and will benefit from.
The first stage in building a website is development and this starts off with a website designer and website developer looking at the client’s brands market and the client competitors, and this cumulative information is used to do the following:
The website developer will create a wife frame sitemap giving consideration to the following
When all of the above is considered and merged in one design we get a website that is functional in form easy to use, but pleasant to the eye and uses space effectively to present content on the website. However, from time to time we have clients who have undermined this process because they think they know better and the following is just a few ways how clients ruin their own websites.
Images are worth a thousand words on a website and they also help attract interest and make using a website more pleasant. We have a standard for images that are used on websites which should be of a high resolution quality
which is optimised for the web and should never exceed 350kb if possible, but some clients insist on using the worst quality images possible because they have a personal attachment to them.
Text is very import on a website for a number of reasons, first and obvious it is informative secondly, it helps with your SEO but there also needs to be a balance as too much text can drive people away from your website. We
always ask clients for a minimum of 500 words per page as anything less will never really help your SEO. We also inform our clients which are the best keywords to use on their website, but most of the time the content we receive
is of a poor standard with little or no keywords and just a few sentences prepared in haste.
We recommend using two tones of colour that complement each other and sometimes subtle hints of a third colour.
Fonts again are often driven by emotional attachment that a client may have for a specific font. We recommend web friendly, easy to read font for all the body text on a website and then a more prominent font for all the heading
tags on the website.
The worst travesty a client can commit against the development of their website is to bring democracy into the equation. This happens when everybody in the office has a say on how the site should look work and function. There is
nothing wrong with this but, that should have been done in a preliminary meeting to get everybody’s expectations on paper before the development of the website starts, and this is what I meant when I said too many chefs in the
kitchen spoil the broth.
Over the last ten years of developing websites I have learned that the most successful website projects are those where the client does not interfere.
The message here is you are paying for the skill sets of professionals that have been building websites for many years so let them get on with the job.
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