We were asked to produce a Motion Graphic Animation for Cadiz Asset Management.
As with all Motion Graphic projects, challenges were encountered along the way and meeting deadline was naturally pressing.
The process we followed was no different to any other Motion Graphic Design brief; starting with scripting, conceptualisation, illustration, storyboarding, proofing, amended storyboards, and voiceover recording which needed captured in less than twenty four hours... We progressed further on a tightening deadline and began fleshing out the motion graphic timeline.
In any line of work, pressure can easily equate to mistakes. Unfortunately mistakes in Motion Graphic Animation will incur re-rendering an entire animation sequence and ultimately time that cannot be afforded. Motion Graphic Animation is most effective when fast paced with flowing movements, sharp animations and clean transitions. To achieve this, animation keyframes need to be precise and certainly with no shortage thereof. Each graphic animation element demands its own layer with specific animations coded. So there was hardly room for error…
Fortunately, we at Edge Multimedia are a team of talented and committed individuals with the experience and foresight to deliver. Working strictly and passionately we were able to provide a motion graphic animation that was not only exceptionally well received but has potentially formed the framework for a promising and ongoing working relationship with Cadiz.